Archive for Email Marketing

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How to improve email marketing campaigns

2 Dozen Ways to Improve Your E-Mail Marketing Results I suppose I can title this article “25 Email Marketing Mistakes I’ve Made.” But rather than focus on the negative, below I’ve outlined the best practices I’ve come to adopt over the years. Hope you find something here useful. 1. Diversify your Content: If your entire […]

Effective Email Marketing Subjects

Effective Email Marketing Subjects Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject. Just about […]