Good web design is something that can be achieved relatively easily by sticking to a small set of guiding principles

Good web design is something that can be achieved relatively easily by sticking to a small set of guiding principles and avoiding some very common mistakes. Truly excellent web design skills are born out of years of experience, dedication and plenty of hard-learned mistakes. Fortunately, being truly excellent at web design is not a pre-requisite […]

Internet Marketing, what and how?

Internet Marketing, what and how: Do You Want To Learn About Internet Marketing? If you have a struggling internet business, you are probably facing the difficult task of how to attract visitors to your website at a price you can afford. Indeed, internet marketing is a challenge, and it takes years of persistence. There are […]

Traffic Demographics

How much do you know about the visitors to your web site? Are they directly interested in what you have to offer them? Is what you are speaking about on your site general information that is available anywhere on the internet or something that they can only get from you? If you are simply rehashing […]

7 Marketing Mistakes to Avoid when Promoting your Business

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Here are the 7 most common […]

Cornerstones of an Effective Website

Just about everyone has a website today. Certainly, if you’re in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your […]

SE Tactics: How to Avoid Alienating the Major Search Engines

Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to ‘weed’ out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the […]

Why is Search Engine Marketing So Popular?

Why is Search Engine Marketing So Popular? The key to marketing has always been getting one’s product recognized by as large a group of people as possible. Advertising has always been the key to any marketing effort. Companies spend millions on ad placements in trimedia campaigns that encompass print, radio and television. Print, radio and […]

Effective Email Marketing Subjects

Effective Email Marketing Subjects Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject. Just about […]

Build site for Visitors not for Search Engines

Useful Article for my clients and readers of this SEO and Web development blog: There are many aspects in regards to search engine optimisation. There are on-page procedures such as optimising meta tags, titles, page copy, urls, alt tags and the like. We also know that another important aspect is off-page seo whereby a lot […]

Useful Article: Ten SEO Mistakes Made on Database Driven Websites

Search engine friendly websites is one of those often heard phrases, both from web site development companies and from their clients. Everyone knows that this is important to have, and yet it is one of the things that is actually often overlooked. Search engine optimisation companies actually spend a lot of their time analysing a […]